As a cannabis business owner, you understand the significance of marketing. However, you must also be able to concentrate on the operations of your business.
No one individual can be expected to know the ins and outs of digital marketing, keep up with industry trends, improve marketing metrics, and avoid tactics that harm the visibility of your brand.
Concentrate More on Your Customers While an Agency Helps Them Enter Your Business
Years are required to master digital marketing. Efforts to elevate your cannabis brand online are also not a one-time investment; rather, they are an ongoing process that no single individual can manage.
As our industry continues to evolve, branding will become an essential tactic for businesses competing for market share. To connect with your target customers, you must develop a brand identity that resonates with them and meets their needs.
Branding cannabis requires time and money, but the investment can result in phenomenal success. Consider the beverage manufacturer CANN Social Tonics.
Marketing in the cannabis industry typically includes all of the following:
Branding Email marketing
SEO SEM/PPC Social media
Web design and development
This will undoubtedly distract you from your area of expertise, which is business management. A cannabis marketing agency may be the best option for you in this situation. If you hire an agency, you can focus on running your business while the agency gives you a digital advantage over your competitors.
Important Cannabis Marketing Metrics are Measured and Improved by an Agency.
There is no way to determine if your cannabis brand is successfully attracting new customers without tracking and reporting metrics.
Metrics are required for fixing or enhancing. And not just one. Here are a few of the most crucial digital marketing metrics that will provide you with the knowledge you need to make informed decisions:
Keyword/Pay-Per-Click Metrics That Matter
Quality rating
Rate of click-throughs
Conversion percentage
Influence share
Price per click (CPC)
Price per action (CPA)
Customer lifetime value (CLV)
Return on advertising expenditure (ROAS)
Important SEO Metrics Organic visits to your website
Conversions
Rank-based click-through rate
Keyword rankings
Backlinks
Page speed
Social Metrics With Importance
Likes, remarks, and shares
Engagement rate
Mention of a brand
Impact and exposure
Inbound links to your website
If you hire a cannabis marketing agency, they will collect data about your website visitors and social media followers to determine what is and is not working for your brand.
A seasoned agency is aware of the cannabis advertising strategies to avoid.
As you now know, there are numerous digital marketing techniques and strategies for growing your brand.
Some should be avoided, such as the following common cannabis marketing errors:
Making assumptions regarding the audience
Failure to distinguish yourself from the competition
Incompatibility with cannabis marketing regulations
Making false statements about cannabis products
Neglecting education as a top priority
In addition, not all techniques are regarded as "proper" by search engines and social platforms. Ignoring the rules can have disastrous results. In the worst-case scenario, your accounts may be suspended or your website may be removed from search engine indexes, effectively rendering your brand invisible to customers. It can be difficult and costly to climb out of this hole.
To ensure that your brand's marketing is conducted ethically, cannabis marketing agencies are aware of which methods are acceptable and which should be avoided.
Looking for Marketing Help? Talk To Growers Marketing
Growers Marketing is a Boston-based, full-service cannabis marketing agency committed to helping your company gain an online competitive edge. Using performance-based cannabis, hemp, and CBD marketing campaigns in conjunction with ecommerce and dispensary website design, we will assist you in reaching your target audience and increasing sales.