In the U.S, people are getting more and more interested in marijuana. A Gallup poll found that about 49% of adults in the U.S. have tried cannabis. This number was 40% seven years ago.
These numbers show that the legal marijuana market is growing, and that generational differences play a big role in how many people use it. Based on the data, 19% of people born before 1945, 50% of Baby Boomers, 49% of Gen Xers, and 51% of Millennials say they've tried marijuana.
As more people from younger generations get older, the number of marijuana users in the U.S. keeps going up.
There has also been a rise in interest in cannabis dispensaries, which has led investors to put more money into the business. Nine of the largest multi-state operators made about $2.8 billion in 2021, which is a big jump from the $896 million they made in 2020.
The pandemic also helped to grow the cannabis market in a big way. According to Business wire, more than half of the people who used cannabis increased their use after March 2020. This meant that cannabis brands did more business during the same time period.
Create your own Business Website
“Grower Marketing offers a wide range of effective, skilled professional cannabis web design services that help boost usability and functionality.. These include steps to enhance user experiences and practice management online.”
Having a website for your cannabis brand is great in so many ways. Among them are:
1. Improved SEO
Search engine optimization (SEO) is the best way to advertise your cannabis business online without limits. Your main goal should be to show up in Google's and other popular search engines' top organic search results.
SEO brings in leads and traffic at a low cost and for a long time. Your business can get good SEO by focusing on keywords or phrases on its website that will move it to the top of organic search results.
2. More people Saw the Brand
Customers of cannabis and CBD are different and have different ways of getting information. Some customers may find you through a Google search, while others may see you on a website that lists businesses.
In fact, if you're in a directory but don't have a website, it's like building a house and giving the foundation to the builder. They have access to all of your data, clients, SEO traffic, and opportunities to target. You lose control of your marketing, and the auction process can get tough.
Also, a website for cannabis that uses responsive cannabis website design lets you connect with different customers on the platforms they prefer.
With responsive cannabis web design, your website will look, feel, and work well on any device. There are mobile phones, tablets, laptops, and desktop computers.
The most important thing here is to make sure you're only targeting customers who are of legal age, which is usually 21 years or older. A good website will have a splash screen that shows up when the user opens the site to make sure they are old enough.
3. Give your users a shopping experience that is quick, safe, and reliable.
A good cannabis website design needs good hosting, which makes sure the site is fast, reliable, and safe. Cheap hosting options lead to sites that don't work well, take a long time to load, and don't have good security. This makes user data vulnerable to cybercriminals and hackers.
A good website builder for cannabis will have dedicated server options that improve speed, security, and dependability.
Most people who use marijuana also like to shop and order it in private, which can only be done through a fast, safe, and reliable website.
4. Getting Leads
Most of the time, a company's website has the best chance of bringing in a lot of sales leads. Prospective customers will find it easier to find what they want on a website design that has a clear call to action and is easy to navigate.
So, the best website about marijuana has the following:
On every page, there is a strong call to action.
Use a contact form instead of an email address to get information from your leads quickly.
Integration with good marketing automation software to answer leads' questions
Kiva Confections uses a pop-up to get people to sign up for their newsletter in exchange for a discount.
5. Gives you a good reputation
Most legal cannabis businesses are starting to worry about fraud. So, establishing your business's credibility is important if you want your customers to trust your brand. Having a well-made cannabis website is an effective way to do this.
Customers will trust your brand and interact with it more if your website looks professional and makes shopping easy, safe, and quick.
6. Gives customers a chance to learn.
Since most leads come from websites, a professionally designed cannabis website is a great way to teach your customers about your brand and products. For example, you can write helpful blog posts about the different kinds of web design, how they can help people, and how to use your products.
You can also use the website to answer questions that people often ask about your business and products.
And Note
We are Your Grower Marketing. Due to our extensive experience of more than 18 years. We are aware of all the requirements for growing your cannabis business. We provide you with the top cannabis web design company in the USA. If you want to build your own website, get in touch with us. 949-751-2181